Career Prospects

A diploma in applied marketing can open up a wide range of career opportunities for aspiring professionals. This program provides a solid foundation in marketing principles, strategies, and practices, equipping students with the skills and knowledge necessary to thrive in the dynamic and ever-evolving marketing industry.

Graduates of an applied marketing diploma program can explore various career paths, such as marketing coordinator, social media manager, digital marketing specialist, content creator, event marketing coordinator, or even entry-level brand management roles. With the growing emphasis on digital marketing, data-driven decision-making, and the importance of effective communication and customer engagement, the demand for skilled marketing professionals continues to rise. Employers in diverse industries, including retail, e-commerce, advertising agencies, and marketing consultancies, actively seek candidates with a strong understanding of applied marketing concepts and the ability to translate them into practical, results-oriented strategies.

Duration: 2 and half years

 

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5 O` levels Including English Language
 

Level 1 Semester 1
DDM111 Applied Marketing
DDM112 Planning Integrated Campaigns
DDM113 Digital Marketing Techniques
MIS101 ICT Application Systems
DBA105 Business Communication
Level 1 Semester 2
DDM121 Content Marketing
DDM122 Marketing Technology
DDM123 Wed Design
DDM124 Creating Entrepreneurial Change
DDM125 Digital Optimization
Level 2 Semester 1
DAM211 Search Engine Optimization
DDM212 Social Media Management
DDM213 Digital Customer Experience
DAM214 Digital Marketing
DDM215 AI in Marketing
Level 2 Semester 2: Work Related Learning
WRL401 Module 1
WRL401 Module 2
WRL403 Module 3
Level 3 Semester 1
DDM311 Customer Journey
DDM312 Commercial Intelligence
DAM313 Content Strategy
DDM314 Marketing and Digital Strategies
DDM315 Corporate Digital Communication