(CIM)Professional Certificate Marketing

                                       

The aim of the Certificate Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

THROUGH: Certificate in Professional & Digital Marketing

The CIM Level 4 Certificate in Professional & Digital Marketing has been developed with extensive employer led-research to ensure its relevance in maximising your career progression opportunities.

Do I qualify? You’ll need one year’s plus experience in the industry or a relevant Level 3 qualification, CIM or equivalent. Alternatively, a Level 3 Apprenticeship such as the Digital Marketer, Multi-channel Marketer or Marketing Assistant would also be accepted. We'll consider other equivalent Marketing Apprenticeships.

Select four modules (50 credits) for your Level 4 Certificate. You can now achieve an Extended Certificate by topping up with an additional module.

Marketing Impact	20 credits (mandatory)
SELECT ONE OR TWO OF THESE
Planning Integrated Campaigns	10 credits
Social Media Marketing	10 credits
ANY ONE OF THESE
Content Marketing	10 credits
Search Engine Optimisation	10 credits
MarTech	10 credits
Responsible Marketing	10 credits

Diploma in Professional & Digital Marketing

The CIM Level 6 Diploma in Professional & Digital Marketing is developed from extensive employer-led research across various sectors, ensuring they align with industry demands.

Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisations objectives to perform as a rounded marketing professional.

Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.

Demonstrate ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path. Gain confidence demonstrating your ability to deliver in the workplace.

Do I qualify? One or more of the following is required: 

CIM Level 4 qualification, or relevant equivalent.

Level 4 Apprenticeship such as Marketing Executive, or equivalent.

Level 6 Apprenticeship such as Marketing Manager, or equivalent.

Bachelor's or Master's degree, with one-third of credits from marketing content. 

Professional experience (suggested two years of marketing in an operational role

Select four modules to total 50 credits for your Level 6 Diploma. You can now achieve an Extended Diploma by topping up with an additional module.