Diploma in Applied Marketing

In Association With Midlands State University

Why study in Applied Marketing?

This course for anyone planning to build a business, start a marketing career, or gain applied marketing skills. It’s ideal for entrepreneurs, brand managers, corporates, business students, and anyone interested in branding, communication, and advertising.

Fees

$580 per semester

Entry Qualifications

5 'O' levels incuding English

Mode of Study

Day, Evening, Online, Weekend

Semester 1

DBA101: Business Economics
DBA102: Principles of Management
DBA103: Communication Skills
DAM101: Marketing Essentials
MIS101: ICT Application Systems

Semester 2

DBA104: Principles of Law
DBA105: Business Communication
DAM102: Digital Marketing Fundamentals
DAM103: Consumer Behavior Analysis
DAM104: Branding & Identity

Semester 3

DAM201: Social Media Marketing Strategies
DAM202: Content Marketing & Storytelling
DAM203: Marketing Analytics & Data Insights
DAM204: Advertising & Campaign Planning
DAM205: E-Commerce Marketing

Semester 4

DAM206: Marketing Project
Report DAM207: Supervisor’s Evaluation Report
DAM208: Employer Assessment Repor

Semester 5

DAM301: Customer Experience & Service Management
DAM302: Leadership & Strategic Marketing
DAM303: Corporate Brand Management
DAM304: Marketing Ethics & Sustainability
DAM305: Advanced Marketing Campaigns

Career Opportunities

Marketing is a fast-evolving field with opportunities in brand management, advertising, digital marketing, social media, market research, and corporate marketing roles. Graduates can start their own business or work as marketing managers, brand strategists, advertising specialists, or marketing consultants.

JUNE 2026 INTAKE NOW OPEN!

To Register: visit our campuses in Harare or Bulawayo to apply in person. – Apply online anytime. The application fee is $10. For walk-in applications, bring certified copies of your ID, birth certificate, academic certificates. – For online applications, upload scanned copies of your original documents. Once your application is approved, register and pay your tuition fee within 7 days and upload proof of payment on the registration.