Career Prospects

This course is designed to provide students with a knowledge of the role marketing plays within an organisation as well as enabling you to understand the key marketing concepts and theory.Applied Marketing is a Course that will help people who are planning to build a business, having a Marketing Career, Wants to understand the basic Norms of Marketing, who knows the theory but planning to know applied knowledge in core marketing careers. Audience Businessman Entrepreneur Corporates Brand Managers Marketing Managers Business Students Anyone who has an interest in Brand, Marketing, Communication & Advertising. Pre-requisite One should know a few basics above ATL, BTL & TTL and should have some idea about 4 Ps. Learning Outcomes You will be able to understand what channel works at what level.

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5 O' levels including Mathematics and English

Level 1.1  Semester 1
DBA101: Business Economics
DBA102: Principles of Management
DBA103: Communication Skills
DAM101: Marketing Essentials
MIS101: ICT Application systems

Level 1.2 Semester 1
DAM102: Marketing Management 1
DAM103: Integrated Marketing Communications
DAC101: Financial Accounting
DBA104: Principles of Law
DBA105: Business Communication

Level 2.1  Semester 2
DAM201: Marketing Management 2
DAM202: Marketing Research
DAM203: Digital Marketing
DAM204: Essentials of Services Marketing
DAC201: Business Statistics

Level 2.2 Semester 2D

AM205: Work Related Learning Report
DAM206: Academic Supervisor’s Report
DAM207: Employer’s Assessment Report

Level 3.1  Semester 3
DAM301: Customer Service Management
DAM302: Marketing Metrics
DAM303: International Marketing
DAM304: Principles of Brand Management
DBA303: Corporate Business Management