• Certificate: Open Entry
• Diploma: 5 O’ Levels including English plus 2 A’ Levels or CIM Certificate

Do I qualify?
Level 4 requires one year plus marketing experience or a relevant Level 3 qualification, CIM or equivalent. Relevant marketing apprenticeships are also accepted.

Level 6 requires a CIM Level 4 qualification, relevant apprenticeship, a marketing-based degree, or professional marketing experience (recommended minimum two years).

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Certificate Level

• Applied Marketing
• Planning Campaigns
• Digital Marketing Techniques

CIM Level 4 Certificate in Professional & Digital Marketing

• Marketing Impact – 20 credits (Mandatory)

Select one or two:

• Planning Integrated Campaigns – 10 credits
• Social Media Marketing – 10 credits

Select one:

• Content Marketing – 10 credits

Diploma Level – CIM Level 6

• Marketing & Digital Strategy
• Digital Optimisation
• The Digital Customer Experience

Modules

• Strategy and Planning – 20 credits (Mandatory)
• Commercial Intelligence – 10 credits
• Customer Journey Optimisation – 10 credits
• Content Strategy – 10 credits

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This qualification prepares learners for a wide range of digital and professional marketing roles. Graduates are equipped to plan, execute and manage digital marketing activities across industries.

• Marketing Executive
• Digital Marketing Officer
• Social Media Manager
• Content Marketing Specialist
• Marketing Manager
• Progression to senior and strategic marketing leadership roles

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