Diploma in Applied Marketing
Applied Marketing is a course for anyone planning to build a business, start a marketing career, or gain applied marketing skills. It’s ideal for entrepreneurs, brand managers, corporates, business students, and anyone interested in branding, communication, and advertising. Learn practical, hands-on marketing skills aligned with current trends in digital marketing, branding, and consumer behavior.
- 5 O Level Subjects including English Language
- Duration: 2 years
- Exam Month: May and October
Level 1 – Semester 1.1
- DBA101: Business Economics (4)
- DBA102: Principles of Management (4)
- DBA103: Communication Skills (4)
- DAM101: Marketing Essentials (4)
- MIS101: ICT Application Systems (4)
Level 1 – Semester 1.2
- DBA104: Principles of Law (4)
- DBA105: Business Communication (4)
- DAM102: Digital Marketing Fundamentals (4)
- DAM103: Consumer Behavior Analysis (4)
- DAM104: Branding & Identity (4)
Level 2 – Semester 2.1
- DAM201: Social Media Marketing Strategies (4)
- DAM202: Content Marketing & Storytelling (4)
- DAM203: Marketing Analytics & Data Insights (4)
- DAM204: Advertising & Campaign Planning (4)
- DAM205: E-Commerce Marketing (4)
Level 2 – Semester 2.2 (Work Related Learning)
- DAM206: Marketing Project Report (8)
- DAM207: Supervisor’s Evaluation Report (8)
- DAM208: Employer Assessment Report (4)
Level 3 – Semester 3.1
- DAM301: Customer Experience & Service Management (4)
- DAM302: Leadership & Strategic Marketing (4)
- DAM303: Corporate Brand Management (4)
- DAM304: Marketing Ethics & Sustainability (4)
- DAM305: Advanced Marketing Campaigns (4)
Marketing is a fast-evolving field with opportunities in brand management, advertising, digital marketing, social media, market research, and corporate marketing roles. Graduates can start their own business or work as marketing managers, brand strategists, advertising specialists, or marketing consultants.
Ready to Launch Your Marketing Career?
Join hundreds of successful graduates who started their marketing journey with our practical, hands-on diploma program.
Applications are processed within 24-48 hours